A Senior Copywriter providing business consulting? Yes. As a trusted partner with industry expertise and an MBA in her back pocket, I’ve become a key resource for meeting emerging business needs.
Business consulting
Challenge #1: Navigate large reorg
Years working with a client and its parent company throughout M&A events put me in an ideal position to understand the business from a broader perspective, better than the vast majority of internal team members.
I’ve used this knowledge to support a broad variety of efforts — internal- and external-facing — to redefine the organization and establish the right in-market presence.
Deliverables include:
Go-to-market decks
Revamp of entire 35-page website
Development of offering review and validation process
Challenge #2: Strategize and quantify
By combining copywriting skills with proven business and finance aptitude, I can develop pieces that deliver the finer points, while still being enjoyable to read.
I’ve leveraged these skills to assist consulting services providers and investment firm managers with the creation of formalized and researched documents.
Deliverables include:
Investment pitches
Business plans
Valuation reports
Challenge #3: Communicate with internal audiences
Communicating a company’s own ethos and vision to internal audiences is essential to getting everyone on the same page — and ready to carry the message outward.
Whether given a bulleted list of must-haves or a loose constellation of ideas first drafted on a whiteboard (or cocktail napkin), I help clients uncover what they really want to say and create springboards for change.
Deliverables include:
Overview decks
Guides and toolkits
Videos